The Podcast People

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The Podcast People

The Podcast PeopleThe Podcast PeopleThe Podcast People
Home
What we do
How it works
About us
Contact us
  • Home
  • What we do
  • How it works
  • About us
  • Contact us
  • Home
  • What we do
  • How it works
  • About us
  • Contact us

It's simple. We harness the power of conversation.


  • We produce branded podcasts Whether you’re an established multi-national or an emerging social influencer, we can help bring your brand to life. We’ll work with you to deliver a podcast that will engage listeners, build advocacy, and maximise results. 


  • We create original podcast content Not yet ready to podcast? We also create new content of our own and offer clients the opportunity to sponsor our podcasts, matching the right brand with the right host, audience and message.

  

Why podcasting? 


Because it moves you in the same direction as consumers.

 

Podcasting has seen exponential growth in recent years, and for good reason. It’s a powerful, intimate medium that holds attention, unpacks complex subjects, and is proven to create brand recall of up to 70% (source: Nielsen, 2019). 


From a consumer lens, podcasts are a great entry point to discover a business through engaging long-form content. From a business lens, they enable brands to access new customers (or fanbases) as well as differentiate yourself when talking to existing ones. 

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What is a podcast?

A podcast is a self-contained audio programme, just like radio. It’s typically accessed on a smart phone or tablet. Once a podcast is uploaded, anyone can listen (totally free) via a choice of apps such as Spotify or Apple Podcasts. People can also follow or subscribe to their favourite podcast so they can be notified as soon as a new one lands. Podcasts can be played multiple times, on-demand.

 
 

Anyone can record and upload a podcast. They can be any length, any frequency (daily, monthly etc), and they can cover any topic. The vast majority are audio- only, though video podcasts do exist. Usually there’s just one host / presenter and then either one guest or several guests. There’s no real jargon or language to learn. Think of each podcast as a ‘series’ with a ‘host’ and ‘episodes’.

 
 

Want to know more? Simply get in touch. 

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