In developing a podcast series, the first step for us is listening.
This means we take the time to understand your audience and your objectives. Because a great podcast starts with a clear idea of what it is you want it to achieve. Is it to build brand awareness? To generate leads or position yourself as a thought leader? Maybe it's to increase employee engagement?
We work hard to develop these insights before we work up a plan, designed to drive engagement and tell the stories that matter. We can work to an existing brief or build a format from the ground up.
Here’s a brief description of the process.
1. Plan. We’ll immerse ourselves in your business so that we can establish key messaging, core themes and crucial CTAs. We’ll then disseminate your story and help your message take on a life of its own.
2. Produce. We’ll take care of the logistics in getting your podcast recorded. We closely follow your feedback from the very first cut, trimming any unwanted content, based on your timestamps. We’ll then stitch it all together to create your podcast.
3. Publish. As soon as you’ve signed it off, we’ll bring your podcast to life, publishing on all major platforms. Once you go live, we’ll monitor progress to help your podcast fulfil its potential and expand its reach.
We’ll help brainstorm your ideas, strategise your concept, and ideate your content. We’ll produce an audit of your existing channels and any competitor analysis. We’ll then pull it all together with a timeline and schedule.
We’ll set you up with a hosting account and fully produced trailer including audio idents and voice over. We’ll also include an in-house editorial policy, bespoke to your business, plus optional media training for those who will be guesting on the show.
Our initial discovery phase includes in-depth research to identify and brief guests . We'll identify key trends in your space and uncover interesting stories and ideas. By the end of the process we’ll be able to answer these important questions: What is the audience takeaway? What do we want them to know or feel?
This includes deleting anything unwanted and applying filters, EQ and compression. We can layer in music, intros and outros, as well as any sponsored messages so you can monetise your brand. Every reverb, pop, and hiss can be dealt with along with any awkward pauses, ticks and stutters.
Once you're happy with the final edit, we'll deliver your fully produced podcast including SEO-enriched show notes and the creation of an RSS feed for all major platforms. We can advise on analytics and KPIs to enable you to measure success and ROI.
We’ll then organise the technical logistics, sharing your podcast with the world. This means publishing to the most popular online platforms including Apple and Spotify. We’ll also provide help with embedding the podcast into your website.
We charge a flat-rate and this includes everything you need - meaning no nasty surprises or hidden extras.
This is an important point of difference which ensures we can keep our fees competitive.
We don’t hire expensive studios. This is the old way of brand podcasting with unnecessary costs that accrue to everyone. Instead, we use the latest remote recording technology, ensuring a studio quality sound.
We're early adopters of the distributed work model (listen to The Distributed Podcast). It means we’ve built up a global network of trusted freelancers and can bypass the costs of running a physical office.